Tuesday the 5th of March marks the day the long awaited collection of Rihanna for River Island is available for the world to buy! The megastar who has been seen to showcase her line at last months London Fashion Week has been taking us through every stage in the designing process through the use of social networking sites and the River Island website, just proves how involved she has been in creating the collection. With a hint of her darish self style and outgoing personality, the collection is made for the girls who love to have fun and experiment with fashion!
Take a look at the campaign images for the line below:
Featuring in the campaign are models Jourdan Dunn, Charlotte Free, Tao Okamoto, Ataui Deng and Bambi Northwood Blyth. The campaign was shot by photographer Mario Sorrenti, within a theme worked around the ninties era. The vibrant, bright background colouring set the scene for the shoot, being fun and all about fashion! To showcase the collection, the models are seen to be lounging on a car, wearing different pieces from the epic line.
If you missed Rihanna for River Island at London Fashion Week, why not watch it here!
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