Thursday, 21 March 2013

Beyonce for H&M!


Queen Bee has taken the music world by storm, and now it looks as though she is ready to take over the H&M campaigns! Beyonce will be showcasing the new Summer collection, inspired by her own personal style. After shooting the campaign in the sunny island of Barbados, Beyonce told H&M: "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

Beyonce was captured by photographers Inez van Lamsweerde and Vinoodh Matadin and it's fair to say that it clearly wasn't a normal day at the office! 

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