July the 11th marks the birthday of Giorgio Armani himself, so to celebrate, we are gonna be looking back on his fabulous fashion history in the industry. The italian fashion designer is known for his clean, tailored lines. He first started his company, Armani, in 1975 and by 2001, he was claimed to be the most successful designer to come out of Italy with an annual turnover of $1.6 billion and a personal fortune of $7 billion as of 2012! Result! He was also the first fashion designer to ban models with a Body Mass Index under 18 from walking down the runway representing his label and his clothes. As well as this, he became the first designer to broadcast his collection, Armani Privé Spring/Summer 2007 live on the internet during haute couture on the 24th January 2007. Additionally, he joined forces with Samsung to make the Giorgio Armani phone. His latest collecion has been seen in his haute couture show on the 3rd of July 2012 where he caputured the atmostphere of a strictly exclusive masquerade ball, whilst the mood was mysterious and the creations were mesmerising. Models silently shimmered into the spotlight wearing glittering column gowns and exquisitely embellished veils. To watch the full catwalk video, go to http://www.vogue.co.uk/video?category=catwalk-shows&id=11429 Trust me, its worth it!