Miu Miu Resort 2014 Campaign
2015 brings very exciting news for fashion label Miu Miu as they are set to release their very first fragrance after signing a contract with beauty conglomerate, Coty Inc!
Muiccia Prada, the designer behind the impeccable work produced by Miu Miu, has already released several fragrances within the Prada brand however, it will mark the first time the company have put the empires name on a beautiful smelling fragrance bottle!
They join the likes of Balenciaga, Marc Jacobs and Bottega Veneta who have all produced incredible fragrances with Coty Inc, meaning that the expectations are high for everything from the design of the fragrance bottle to the all important smell.
Michele Scannavini, CEO of Coty Inc added: "Miu Miui is one of the most refined and respected luxury houses in the world and one of the fastest-growing global brands in the whole of the fashion industry. It is an exciting opportunity for Coty to build a worldwide fragrance business for Miu Miu and also to further our own market and share in the prestige fragrance market."
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