The ulimate fashionista, Alexa Chung, has released her debut collection for Eyeko since the news broke back in August that she was collaborating with the brand!
Featuring two brand new products: the Eye Do Liquid Eyeliner which comes in the shade of opaque black along with being waterproof, is paired side by side with the matching mascara which is also waterproof, and contains the vitamins A and E, keratin, ginkgo, botanical proteins and bilboa.
Alexa herself adds: "Creating a water resistant mascara was important for me because it's almost always raining wherever I am! Also I apply make-up in the morning and hope it lasts all day and all night. I'm fairly lazy when it comes to reapplying, so a lasting mascara that was cry and sweat-proof was a must for me. And Eyeko's eyeliner is the best in the business. I think it's very easy to apply because it's similar to a felt tip pen and is easy to travel with so you can take it on the plane or for sleepovers in your bag."
As far as the design for the bold blue packaging goes, Chung explains to British Vogue: "I really love the Yves Klein blue and wanted to use something similar so it would pop and be modern but classic. I associate those words with the brand. Eyeko's turquoise is lovely but I wanted to establish my own version so that people would know this was my take on their products."
The Alexa Chung for Eyeko collection is set to be available in stores and online at Selfridges from the 14th of November!
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